Privacy Policy for Vireo Glow
Welcome to Vireo Glow. This Privacy Policy describes how Vireo Glow collects, uses, and shares information about you through our online platform and related services. At Vireo Glow, we are committed to protecting your privacy and handling your personal data responsibly and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect different types of information to provide and improve our specialty horticulture lighting solutions, innovative grow light systems, garden tool retail, plant care accessories, and customized light-based growth consultations.
1.1 Personal Data You Provide to Us Directly
- Contact Information: Such as your name, shipping address, billing address, email address, and telephone number when you make a purchase, create an account, or subscribe to our newsletters.
- Account Information: If you create an account, we store your username and password (in an encrypted format).
- Transaction Information: Details about the products and services you purchase through our site. This includes payment information which is processed securely by third-party payment processors; we do not store full payment card details on our servers.
- Communications: When you communicate with us via email, phone, or online forms, we collect the content of your communications and our responses.
- Consultation Details: Information pertinent to customized light-based growth consultations, which may include details about your gardening projects and plant needs.
1.2 Information Collected Automatically
- Usage Data: We automatically collect information about how you interact with our online platform, such as the pages you visit, the links you click, the time you spend on our site, and your navigation paths.
- Device Information: We collect information about the device you use to access our services, including Internet Protocol (IP) address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our service and hold certain information. For more details, please see our Cookie Policy.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Maintain Our Services: Fulfilling orders, processing payments, delivering products, and providing consultations.
- To Manage Your Account: Administrating your user account and facilitating your access to our services.
- To Communicate With You: Sending order confirmations, shipping updates, customer service responses, and promotional materials (where you have consented).
- To Improve and Personalize Our Services: Understanding how our users interact with our site to enhance user experience, develop new features, and tailor product recommendations.
- For Marketing and Promotional Purposes: With your consent, we may use your information to send you marketing communications about our products, services, and promotions that we believe may be of interest to you.
- For Security and Fraud Prevention: Protecting our site, customers, and business operations from fraudulent and illegal activities.
- For Legal Compliance: Complying with legal obligations, resolving disputes, and enforcing our agreements.
3. Legal Basis for Processing Personal Data (GDPR)
Our legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data we collect and the specific context in which we collect it:
- Performance of a Contract: When we need to process your data to fulfill our obligations under a contract with you (e.g., to process your order).
- Consent: When you have given us explicit consent to do so (e.g., for marketing communications). You have the right to withdraw your consent at any time.
- Legitimate Interests: When the processing is necessary for our legitimate interests and not overridden by your rights and interests (e.g., for fraud prevention, improving our services).
- Legal Obligation: When we need to comply with a legal obligation (e.g., tax or accounting purposes).
4. Sharing Your Information
We do not sell your personal data to third parties. We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, shipping, web hosting, data analysis, email delivery, and marketing assistance. These service providers are obligated to protect your data and are not allowed to use it for their own purposes.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- Legal Requirements: When required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- Protection of Rights: To protect the rights, property, or safety of Vireo Glow, our customers, or others.
5. Data Retention
We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we no longer have a legitimate business need to process your personal data, we will either delete or anonymize it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.
6. Your Data Protection Rights (GDPR)
Under the GDPR, you have certain rights regarding your personal data:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the details provided in Section 9.
7. Cross-border Data Transfers
Vireo Glow is based in the United States. Your personal data may be stored and processed in any country where we have facilities or where we engage service providers. By using our services, you understand that your information may be transferred to countries outside of your country of residence, which may have data protection laws that are different from those of your country. In such cases, we ensure that appropriate safeguards are in place (e.g., standard contractual clauses as approved by the European Commission) to protect your personal data in accordance with this Privacy Policy.
8. Security of Your Information
We implement appropriate technical and organizational measures designed to protect the security of your personal data. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your data protection rights, please contact us at:
Vireo Glow
4827 Parkside Boulevard
Suite 220
Portland, OR 97205
USA